News | News Archive | Fall 2004

The "Spirit of Quality" - 75 Years
A Really Big WOW ... Operations Department: August 16, 2004
The Birdman Of Quality Oil
Showing Our Community Spirit
Service Awards
Dealer Corner
Quality Plus Update
Quality Recognizes 62-Year Customer
Here We Grow Again
Forest City Quality Plus Voted Best
Quality Oil Word Search
Dinkins Puts Out Fire!
Directors Attend "Step Up"

Fall 2004 News


Core Ideology

To do it because it is right
To treat others as we would like to be treated
To be financially responsible
To be better today than yesterday

What is Spirit?

If you do something, do it to the "best" of your ability — seize the day. Take advantage of the opportunity to make someone else's day and enjoy the moment.

Do your best as an obligation to yourself as a human being. Try to be a giver not a taker. Do your best versus just doing enough to get by. Your pride will be your spirit.

The real difference between good companies and great companies is the collective spirit and passion of all employees, not just a few. Jim Slate, who has been with Quality 48 years, told me long ago that a blind man can walk in any company, store, or hotel, and feel and smell the spirit of that company and its employees.

What makes Quality Oil different?

It is the strong belief in our Core Ideology and the commitment to our Vision and Mission that allows all of us to "smell the spirit of Quality." One note of caution — the bigger and more complicated our businesses get, the harder we must work together to keep this "spirit" alive. Celebrate and enjoy the "Spirit of Quality" during this 75th Anniversary year.

- Graham Bennett

photo
Graham Bennett, President


After Hurricane Charley hit Florida, Danny Stroud received a call from Carolina Power and Light, asking for a few volunteers to help them out of a very critical situation. Sam Maphis asked if anyone was willing to go, and ten or more guys stepped forward to join him for the eight-day trip. The guys showed the Quality spirit, wanting "to do it because it is right" and "to treat others as you would like to be treated."

In Florida, the power trucks were parked overnight in staging areas holding 400 or more vehicles. Our Quality crew worked all night every night, refueling the trucks and equipment to have it ready to roll early the next morning.

Later, when Hurricane Frances made landfall in Florida, our guys once again assisted the power companies, staying another 13 days. By this time, millions of people were without power throughout the state. When Hurricane Jeanne hit — you guessed it — the Quality volunteers went back for another seven days.

CP&L's management reported that the QOC team was the best organized, hardest working, and most productive team that helped during the crisis. Many thanks to you guys for making us so proud. A special thanks to families and employees who made sacrifices so the team could make the trip.

— Jamie Westmoreland


Volunteers included Sam Maphis, Junior Baca, Ricky Dull, Richard Bowman, Russell Day, Timmy King, Frank McMahan, Tony Goins, C.D. Hampton, James Noah, Michael Houston, Kurt Barnica, Tommy Hall, Jasper Harper, Jesse Hairston, John Cummings, Tommy Depaulis, Marty Smitherman, Randy Hayes


The Birdman Of Quality Oil

Sylvester Burrows, a Quality Oil Company fuel oil driver, is an accomplished, award winning pigeon hobbyist with many trophies and ribbons to show his success in the sport. His lifelong passion for training and showing Birmingham Roller pigeons began when he was nine years old, watching and learning from his elderly neighbor.

Birmingham Roller pigeons originated in England and were brought to the United States in 1959. They are bred for their ability to do rapid backward somersaults while flying.

They spin very fast and then drop from 10 to 100 feet. During competition, the birds fly in a flock of ten to twenty, called a kit. Ideally the kit should stay together and perform as a group. They are judged on their style, distance and velocity.

When he was just beginning his hobby, Sylvester took young wild pigeons from the nest to train them. Early on, the birds learn to recognize and respond to Sylvester's whistle. To keep the birds happy, healthy and trained, Sylvester lets them fly twenty to thirty minutes every day except during the autumn hawk season when he protects his prized pigeons from the hungry predators.

Sylvester's flock now consists of seventy registered and pedigreed birds, which can be traced back as much as ten generations. He houses them in a complex unit containing trap doors and feeding and nesting areas. He uses selective breeding to develop certain qualities, such as the fastest spin and body type, and to insure a pure bloodline.

Sylvester is a member of the Virginia Birmingham Roller Club and the National Birmingham Roller Club. His wife Brenda supports his hobby... although Sylvester says she stops short of cleaning cages!

— Annette Wagoner

The Susan 0. Komen Foundation hosts the “Race for the Cure” walk at Old Salem each year to raise funds for breast cancer research. This year a group of Quality employees participated in honor of Annette Steele in Customer Service.

We are happy that Annette has survived this disease and is back at work.

- Lisa Dodson


(Left to Right) First row: Lisa Dodson, Mae Luffman, and Brandy Mowbry; Back row: Pamela Updike, Danita Dominquez, Pat Nifong, and Tina Watson.


Service Awards

25 Years
Dalmar Collins Reliable - W/S
20 Years
Carol Holt Information Sys.
Gene Lauer Sales Dept.
Tim Lowman Administrative
Betty Rayfield Springs Rd. QP
15 years
James Howell Quality Mart #3
Haywood McCree Reliable Charlotte
10 Years
Sue Anderson Quality Mart #32
Danny Brown Sales Dept.
Abebe Feleke Quality Mart #20
Mary Kinzer Hampton - W/S
Sandy Ward Washington QP
James Williams Quality Mart #25
5 years
Renee Barr Sleep Inn
Mylia Belton Hampton - W/S
Steven Cheney Hampton - Columbia
Mario Cruzlara Hampton Inn - W/S
John Cummings Burner Service
Tim Dills Burner Service
Danita Dominguez Customer Serv.
Blanca Hernandez Hampton Inn - Cary
Charles Jones Quality Mart #15
Doris Jones Elon Quality Plus
George Jones Reliable - W/S
Ann Lentz Sleep Inn
Randolph Modrow Hampton Inn - W/S
Flor Ramirez Hampton - Cary
David Ranes Reliable - Selma
Glen Shorter Capital QP
Eddie Solesbee Quality Mart #37

Condolences to the family of Leo Zdyb. Leo was a driver for Reliable Tank Line



Dealer Corner

Quality Oil Company is pleased to announce the addition of two new service station dealers. Kevin and Debra Seisdedos are the new dealers at Yadkinville Shell. The couple has relocated from Connecticut and now reside in Clemmons. Kevin owned and operated his own auto/light truck repair facility for twenty-five years. Joining Kevin and Debra in the new business venture are their children Tara and Brian.

Terry and Joy Sink are welcomed as the new dealers at Konnoak Shell. Terry comes to us from Pepsi Cola. Terry is an original "Southside" resident and very involved with youth sports and stock car racing at Bowman Gray Stadium.

All of us at Quality Oil Company welcome you to our dealer family and wish you much success in your new endeavors.



Quality Plus Update

The last week in October, Durham Quality Plus had a Halloween pumpkin carving contest. The employees and their families carved pumpkins and displayed them for the customers to judge.

Of the two categories, adult and children, 150 total votes were cast. The winners were: James Avila and Jaylen Jones, children's carving and Lydia Brock from the adult entry. Gift certificates and movie passes were given to the winners.



Quality Recognizes 62-Year Customer

Mr. and Mrs. R.T. Casey who reside at 5621 Plantation Drive in Winston-Salem have been fuel oil customers of Quality Oil since 1942. They have the longest running record as residential customers with Quality — 62 years.

When speaking with Mrs. Casey she stated that Quality had good men in the burner service department and that we always come when she calls us.

A "goody" basket was delivered to them in celebration of our 75th anniversary. Thank you Louella and Robah for your loyal patronage for all those years.


Effective July 1, 2004, Quality Oil purchased locally owned Smitherman Oil Company, adding over 2000 new fuel oil/ kerosene customers. This expanded our current customer base in Northwestern Forsyth County and the southern reaches of Yadkin and Stokes counties.

We welcome all of the Smitherman employees into our Quality Family!

Quality Mart #42, 1465 River Ridge Drive, Clemmons, NC, opened October 21, 2004. This new innovative design, with 4500 square feet features its own coffee island with all your favorite flavors, a walk-in beer cooler, and new interior design with an ultra modern, open air feeling. Outside features our new rounded QM logo and bull nose canopy (rounded instead of flat). This new Quality Mart has 8 pump islands and a see-through car wash.

We are all proud of this new store. Come check it out!



Quality Oil opened it’s 7th Hotel on September 22, 2004. The hotel has 128 guest rooms and suites. It is located in Jacksonville, Fl. Watch for more news to come about our award winning staff in Jacksonville.


Forest City Quality Plus Voted Best

Rutherford County residents voted in a local newspaper poll for their favorite service station. The Quality Plus was selected as the best in the county. We are extrememly pleased with this vote of confidence from our patrons.


Quality Oil Word Search

Forward, Backward, Diagonal, Horizontal, Vertical

— Danita Dominguez

Dinkins Puts Out Fire!

Everyone at the Hampton Inn Christiansburg/Blacksburg is raving about their own little firefighter, Terri Dinkins. On Sunday, February 29th, Terri was working her normal 3 pm-11 pm shift where she is the only employee on duty. A guest came to her complaining of the smell of smoke in the first floor hallway.

Immediately Terri investigated and found a smoldering flood light outside the back door. Quickly following her instincts, Terri contacted John Harris, the hotel's maintenance manager, and then ran back to where the light was smoking. Upon her return, she noticed that flames were now licking up out of the light and were in danger of spreading across the dry mulch up one of the main support columns to the building. Dashing back inside, Terri grabbed a handy fire extinguisher and had the situation under control before John even arrived.

Kudos to Terri for being alert, responsive, and in control.


Having a strong and focused sales force is an essential key to increasing business opportunities and training is that key element to ensure our sales teams are the best in our markets.

At the Hampton Inns and Hampton Inn & Suites, the directors of sales are required to attend a “Step Up” sales training class where they learn basic sales skills, overcoming objections, account management, prospecting, sales professionalism, and Hilton resources.

On August 2-3, 2004, Quality Oil had four directors of sales attending the sales training class held in Memphis, TN. They all came back with wonderful ideas and information to share with the rest of their teams at each of their hotels.

— Kim Williamson


From left to right:
Cary Hoge • Hampton lnn-Christiansburg, VA
Anna Anderson • Hampton Inn & Suites-Jacksonville, FL
Kim Roberts • Hampton Inn-Columbia, SC
Cindy Rogers • Hampton Inn & Suites-Raleigh, NC



Quality Oil Company, LLC
PO Box 2736
Winston-Salem, NC 27102
336.722.3441
FAX 336.721.9527
bfoster@qocnc.com

Quality Oil Newsletter Committee:

Brenda Foster, Administrative Assistant
Danita Dominguez, Customer Service
Annette Wagoner, Purchasing Agent
Danny Brown, V.P. Service Stations
Haywood Stroupe, Sales Supervisor
William Pittman, Senior V.P.-Hotel Operations
Lisa Dodson, Accounting
Jamie Westmoreland, Operations Clerk
Tamara Lewis, Payroll